The Boudoir Divas Blog: International Boudoir Photographers | Resources for professional photographers » boudoir lingerie http://www.thedivasblog.com We |heart| boudoir photography! Wed, 18 Jan 2012 00:25:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Victoria’s Secret lingerie | (they’ve been re-branding the past year!) http://www.thedivasblog.com/2009/06/victorias-secret-lingerie-theyve-been-re-branding-the-past-year/ http://www.thedivasblog.com/2009/06/victorias-secret-lingerie-theyve-been-re-branding-the-past-year/#comments Fri, 05 Jun 2009 19:18:03 +0000 Divas http://www.thedivasblog.com/?p=1679 Share

It may already be obvious, but M & I love marketing… branding… and buzz! This is sort of a nerdy thing to admit, but I love analyzing ads, marketing programs, and I love looking at successful businesses & trying to figure out why they are successful. There are so many different aspects that go into marketing, and it’s always so interesting to me to see how companies make marketing work for them. I ALSO think it is very intriguing to see a company go through a fresh ‘re-branding’ process.

Over the past couple of years, Marissa & I have taken notice of Victoria’s Secret, and how they have started going in a completely new direction when it comes to their marketing and catalogues. About a year ago, we started to notice the shift from ‘ultra-sexy-bombshell-vixen’ to more of a soft, French-Boudoir feeling to their images. Since that is the look that WE have always tried to capture, we were so stoked to see Victoria’s Secret ads moving in this same direction as well. We always want our boudoir photo shoots to have a look that is sexy and yet still soft, feminine, and fabulously-gorgeous!

Anyway… I recently came across this magazine article (from a year ago) that explicitly states exactly what Marissa and I had been noticing with Victoria’s Secret lingerie over the past year. I love reading business articles like this, giving us a little insider’s glimpse of what works & what doesn’t work with successful businesses.

Since V.S. has the exact same clientele that we are trying to reach with boudoir photography, we want to take notice of what they are doing in their marketing strategies. (It’s sort of showing us that we’re on the right track with the way we’ve been doing things!) :) Here’s one quote from the article that really stood out to me: “We will return to an ultra-feminine lingerie brand to meet [customer] needs and expectations.” If you’re interested, click here to read the full article!
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On another note… Victoria’s Secret is having their big semi-annual sale… now is the perfect time to stock up on your lingerie for your boudoir photography shoot, ladies! (Click here to see Marissa & I shopping at VS last year for our Las Vegas boudoir workshop!)

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]]> http://www.thedivasblog.com/2009/06/victorias-secret-lingerie-theyve-been-re-branding-the-past-year/feed/ 2 V.S. picks – Spring 09 http://www.thedivasblog.com/2009/04/vs-picks-spring-09/ http://www.thedivasblog.com/2009/04/vs-picks-spring-09/#comments Fri, 24 Apr 2009 15:08:20 +0000 Divas http://www.thedivasblog.com/?p=1490 Share

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]]> http://www.thedivasblog.com/2009/04/vs-picks-spring-09/feed/ 4 Check out this sweet prize! http://www.thedivasblog.com/2009/01/check-out-this-sweet-prize/ http://www.thedivasblog.com/2009/01/check-out-this-sweet-prize/#comments Tue, 27 Jan 2009 20:31:32 +0000 Divas http://www.thedivasblog.com/?p=952 Share

Yesterday, we said we’d give away a fun prize for the 800th person to sign up for our newsletter list. I’m not going to say how many we have right now, but I’m telling you we are VERY close. Like, extremely. I’m thinking that we will probably hit 800 today… so if you haven’t yet signed up for the newsletter, go sign up NOW! What does the 800th person win, you ask????
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We know this is not a normal prize for a photography blog, but, hey, it’s our blog, so we can do what we want, right? ;) You can use it for yourself – or get some fun new items for your boudoir studio’s wardrobe!

ALSO… we’ll be sending out our next newsletter very soon, and in it we’ll be giving you a list of all of our favorite ‘looks’ for shoots… all with cool stuff that you can buy right now at Victoria’s Secret!! Just a little something for fun.

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